reglas DE distancia
Se hizo un trabajo de equipo a distintos niveles buscando una forma de complementar y reforzar el cumplimiento de las distancias de seguridad.
Dada su importancia, las distancias de seguridad han sido estudiadas con precisión para cada una de las circunstancias laborales y son regularmente difundidas.
El objetivo aquí era aportar, complementar ese trabajo desde otra dimensión.
PIEDRA BUENA,
Buenos Aires.
The power of gifting a photograph.
Benito estuvo basado en Buenos Aires durante 6 años. Eso de por sí ya fue una gran experiencia.
Ocurre que desde Europa nos contactan porque quieren hacer un comercial de tv con personas de un barrio modesto de la ciudad para representar una historia similar a la de Maradona.
Fuimos a conocer un barrio en la zona sur de Buenos Aires: Piedra Buena. Eduardo “Tyson” Seballos era nuestro anfitrión. Tenía con su familia un pequeño local donde se vendía de todo.
El proyecto europeo nunca llegó a ver la luz. Pero en Piedra Buena surgió algo que nos inspiró profundamente y que, hasta hoy, continúa presente en los proyectos en los que colaboramos.
Like all encounters with the unknown, our visit to the neighborhood brought a sense of tension—for the locals and for us alike—yet it was also deeply compelling.
We didn't meet the new Maradona. Or maybe we did. Because the neighborhood kids took football seriously, as did their parents.
People who shared time together in the streets or on their porches.
Kids that were rehearsing a play. Old men playing poker in the back of a grocery store. Art in the streets.
The warmth of the people was so strong that, at times, the shortcomings faded away, replaced by a desire to belong. We took photos nonstop, to treasure and share that experience.
The European project never came to be. But we embarked on an adventure that to this day is foundational to everything we do.
GIFTING A PHOTOGRAPH
We wanted to somehow value what we saw in them. To show it off. To gift it back to them.
Tyson was motivated by the time we spent together. We were too, and we learned so much. But he was totally skeptical about the idea of taking photos to give away. Especially in the digital age when anyone can take a photo for free.
We printed a set of 10x15 photos in a good laboratory and left them at his small business so that he could deliver them in an envelope to his neighbors...
At 11:00 at night Tyson called us, so excited he was in tears. When he arrived in the afternoon, he began to give the photos out to neighbors passing by. After a short time, word got around and everyone had come to get one! It was a reason to get together, and everyone was so grateful.
And there are so many stories that will stay with us forever!
A neighbor who had an improvised taxi with his old Dodge 1500 put his son's photo on the windshield, but facing outwards... So the whole world could see what to him was his greatest wealth!
PHOTO + SINCERE CONVERSATION
It's no coincidence that in all the projects we have taken part in since then and into the future, a photograph and a sincere conversation will take center stage.
That is why we always end our presentations to workers or managers with this painting by Diego de Velásquez in which he represented one of the humbler people of his town, but showing all the purity that was in him.
White cotton, traces of true nobility in his face, sharing a cup of water with a young man.
And, probably, that's the key:
When we go to meet with work teams, we don't feel like we are doing them a favor, or giving them classes, or doing social work. We go to meet them, and for them to meet us.
We go there safe in the knowledge that we will learn a lot and enjoy a very close encounter. We'll never forget our time with the legendary Eduardo “Tyson” Seballos from Piedra Buena, Buenos Aires, Argentina.