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THE SAME VALUES

AT HOME AND
AT WORK

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Helping to connect personal values with company values is an experience that speaks to the very essence of what we do.

It’s a clear and direct invitation to build healthy and meaningful relationships at work.

Understanding one another is good for us. It creates a virtuous cycle where everyone consistently does their best.

Personal and company values come together and seamlessly merge.

This is the foundation of a sustainable cultural change.

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Being a different person at home and at work doesn’t help anyone, although many think it does.

 

On the other hand, always being the same person and acting based on values can being enormous benefits through the strength of consistency.

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Only conviction and values can produce truly special results. No amount of checkups will ever be enough.

This is where doing things perfectly is a matter of personal values.

 

Where only you can say if you actually did your job well.

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A tree trimmer only works 3m off the ground. Depending on how they prune the tree, in 10 more years it may become a commodity or premium knot-free wood.

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It's the same for those working on saplings at the nursery before they are planted.

 

Tiny details can turn saplings into trees, or not. Every tree that is planted well can make a difference. That extra tree that each worker plants today can mean a big difference to the final total.

A technician at a Plywood factory lubricates more than 200 areas on key machines every day. Only he knows if they have been perfectly lubricated, if the oil reached all the places it needed to. That makes a great difference to the shelf life of each of these machines.

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It's about making a connection with your own values, with the things that you do well as a matter of principle, without caring whether anyone is watching you or checking in.

It's also about making a connection with the importance of the job you do, understanding that each one of us is contributing to something greater, and that how we do our jobs really does make a difference.

Purpose

Meaning

Pasion

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We can't waste wood that took years to grow

  • Taking advantage of all the raw material.

  • Every tree matters!

  • Every inch matters!

This process starts by placing real value on every worker.

 

We need each one of them to feel truly valued and important.

Through photography, we connect each worker with themselves, with their family, with their colleagues and with the value they produce together.

Only people who feel valuable take care of themselves and strive to produce real value.

 

Beyond checkups.

 

Without caring who's watching.

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Integrity and empathy are natural values to have at home and they can bring great benefits at work.

 

Thinking about other people. Doing things well, consciously, without worrying about who might be watching.

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Hoping to do well and that everyone does well. This is a positive and unifying attitude. And it’s what we all naturally feel at home.

Pride in my work and pride in what we do together. The same values at home and at work.

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Enjoying life. Enjoying yourself at home. Enjoying yourself at work. This is a generalized dichotomy, but we believe it’s damaging to think that you can only enjoy yourself in your spare time. Work is good for us in many ways. Especially when we connect with the deepest meanings behind why we do what we do.

Applied to OCCUPATIONAL Health and Safety:

The Same Values at Home and at Work.

In occupational health and safety, we see this concept as something that’s vital to understand well.

If we understand it well, safety goes beyond mere rules, regulations and a team that’s always checking up on you.

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  • It’s about understanding safety as a question of values.

  • And as such as something that can’t be compromised on.

  • It’s about looking after each other.

  • It’s about prevention, anticipation, and being alert.

  • It’s how you would act for your own child.

Many workers at large factories or industrial sites think that it’s normal for there to be an occasional accident, given the scale of the operations.

It’s not that they don’t care; it’s just what they believe.

But there’s no way that they would accept as normal that over the course of a year in their homes at least one person would lose a finger! So, we help them refresh the way they look at their work and draw connections between these two worlds.

During our constant field visits we have seen that there is an entrenched belief:

WANTING ZERO ACCIDENTS AT HOME IS NORMAL. IT SHOULD BE HERE TOO!

The Same Values at Home and at Work.

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This is how we build a safety culture with deep, strong roots. A safety culture, where the natural and spontaneous answer is to take care of one another. Just as we would at home. From the heart. With values.

Applied to Preventive Safety Observations:

The Same Values at Home and at Work.

This outlook also helps us to increase and improve our Preventive Safety Observations (PSO). They then become a real tool in a cultural shift and not merely a means of sanctioning.

It’s common for safety observations to be seen almost in the same way as speeding or parking tickets from the police.

Instead, what we propose is that the PSOs become a means of creating a relationship between the workers and their management. The boss has the chance to ensure the workers get a meaningful learning experience. And if they do so with clarity and care at the same time, there is more of a chance that the workers will internalize the lesson and even feel grateful for it.

The same thing happens when you need to make sure one of your children understands you. Punishment isn’t the way. We have to make sure they learn something that will stay with them for life. That will stay with them long after we’re gone.

IT’S A QUESTION
OF VALUES

It’s not just rules and protocols.

 

Or about someone catching us out.

 

It’s about doing things right.

Thinking about others.

 

There’s no excuse.

Even if there is no rule written down.

It’s a question of values.

 

These are the values that we learn from our parents and grandparents. They are the values that we share at work.

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WHY DO WE USE PHOTOGRAPHY HERE?

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Because it helps us to connect as human beings, going far beyond the task we are carrying out, and beyond the position we hold at the company, beyond the scale of the industrial site we work at.

“Respect breeds safety” is what a humble forestry worker used to say to us years ago. And respect comes when we connect as people. When we get to know one another. When we care for each other.

It might seem incredible, but we all become desensitized. The pressure to complete our daily tasks, the huge machines that surround us, added to the fact that everyone wears the same hi-vis jackets, hard hats and safety goggles so that we all look alike.

It’s as if we disconnect from the human being in front of us for a moment. And they disconnect from us as well.

We create portraits of the people behind the uniforms. Catching them at their best. The act of taking a photograph is enough to create the chance to getting to know one another and see each other’s value. In contrast to a typical external photographer working with a mannequin or silent model, we get to know about the person’s job, have a conversation, and make a real connection while we take the photos.

We exhibit the photos in special places.
We gift them to the workers. They look for themselves. They recognize each other.
T
hey are happy to see themselves and their workmates looking great.

THE SAME VALUES AT HOME AND AT WORK

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