reglas DE distancia
Se hizo un trabajo de equipo a distintos niveles buscando una forma de complementar y reforzar el cumplimiento de las distancias de seguridad.
Dada su importancia, las distancias de seguridad han sido estudiadas con precisión para cada una de las circunstancias laborales y son regularmente difundidas.
El objetivo aquà era aportar, complementar ese trabajo desde otra dimensión.
CULTURE-BASED BRAND
BRAND-BASED CULTURE
SPECIAL METHOD BENITO ASOCIADOS®
We create human-scale projects within large companies.
These are projects without complexities in their implementation, that do not interfere with agendas or other ongoing actions. They are designed to adapt to and/or complement what is already being done.
Projects to help connect the brand, the company’s purpose and values, with people’s values.
“When this value-personal level connection is achieved, the projects gain a different strength, a new scope and depth.”
WE INTEGRATE Brand, Culture, Values, Purpose, Employees,
Consumers & Community
CORE SPIRIT OF THE METHOD
The brand-culture-values connection must occur in a simple and natural way,
without creative, theoretical, or any other kind of complications.
IMPLEMENTATION
-
At the beginning, we need you to teach us about your brand, the values that inspire you, and the issues that matter most to you as a management team. As business engineers, we understand them and make them our own.
​
-
With that in mind, we go into the field ourselves, camera in hand. We use the camera as a tool to engage in spontaneous conversations with the workers
Brief and positive encounters, seeking the best photo and any good story that emerges in the moment.
The photo is used as a way to highlight value, softly entering from there into the brand and shared values.
A healthy and receptive spirit is created. The atmosphere is the first indicator to change considerably. And it is an experience remembered for years.
​
With the stories that emerge, together with the conversations with managers, we build bridges and create a brand-culture narrative.
A clear direction and reason for existence, both internally and externally (employees, consumers & community).
These contents have been transformed, depending on the case, from large-scale brand campaigns on TV, radio campaigns, a rebranding, or as a basis for internal culture, developing greater engagement.
In fact, engagement is another variable that moves consistently with this work.
The method used ensures that the content is unique and owned—something no one else can have—because it represents the company’s own identity.
​
This naturally generates distinctiveness and deeply rooted brand assets.
The brand is strengthened, having, in some cases, reached the number one position as a top community brand, in addition to achieving first place in consumer preference.
CRAFTSMANSHIP
We use the exclusive and legendary Leica M camera because it allows us to highlight employees with high-quality photos, naturally and without interfering in the conversation.
​
This German camera also represents the care and craftsmanship with which we believe these projects should be approached.
Photos, exposure, and MEMORABLE gift
We print the photos at art-gallery quality, display them, and then they remain forever as essential keepsakes in the employees’ homes. They also serve as a foundation within the company, reflecting the value placed on people.
You can start with just the photos, corresponding to the internal brand-culture module,
and then expand according to the needs.
It is an action that can be very simple, does not interfere with anything else that is going on, and has shown very positive effects, particularly on the atmosphere, receptiveness, and engagement.
THE TEST OF TIME
We have spent periods of 12 consecutive years collaborating with the same multinational holding company. In another case, 7 consecutive years. As well as spot projects of 30 days, which have often been requested to be expanded or repeated in subsequent years. We started doing this more than 25 years ago.
We have extensive experience with leading consumer brands, as well as with large industries that have multiple plants with over 1,000 employees or operations in remote locations.
Beyond the diversity of the projects we have been assigned, the work of Benito Asociados has always been to respond to that very common need among the managers who hire us:
The wish to add something special, because they sense that something more can be achieved by naturally complementing what they are already doing.”
That “something more” that emerges when people are aligned at heart, when they see that they share values with the organization and the brand.
LA PRUEBA DEL TIEMPO
BENITO ASOCIADOS
BRAND BASED ON CULTURE
CULTURE BASED ON THE BRAND