reglas DE distancia
Se hizo un trabajo de equipo a distintos niveles buscando una forma de complementar y reforzar el cumplimiento de las distancias de seguridad.
Dada su importancia, las distancias de seguridad han sido estudiadas con precisión para cada una de las circunstancias laborales y son regularmente difundidas.
El objetivo aquà era aportar, complementar ese trabajo desde otra dimensión.
CULTURE-BASED BRAND
BRAND-BASED CULTURE
SPECIAL METHOD BENITO ASOCIADOS®
We create human-scale projects within large companies.
These are projects without complexities in their implementation, that do not interfere with agendas or other ongoing actions. They are designed to adapt to and/or complement what is already being done.
Projects to help connect the brand, the company’s purpose and values, with people’s values.
“When this value-personal level connection is achieved, the projects gain a different strength, a new scope and depth.”
WE INTEGRATE Brand, Culture, Values, Purpose, Employees,
Consumers & Community
CORE SPIRIT OF THE METHOD
The brand-culture-values connection must occur in a simple and natural way,
without creative, theoretical, or any other kind of complications.
IMPLEMENTATION
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At the beginning, we need you to teach us about your brand, the values that inspire you, and the issues that matter most to you as a management team. Our business administration background allow us to fully understand and make them our own.
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With that in mind, we go into the field ourselves, camera in hand. We use the camera as a tool to engage in spontaneous conversations with the workers.
Brief and positive encounters, seeking the best photo and any good story that emerges in the moment.
Photography is used as a way to highlight the value of workers, subtly leading into the brand and its shared values.
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A healthy and receptive spirit is created. The organizational climate is the first thing to change significantly, becoming an experience remembered for years.
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Through the stories that emerge and conversations with managers, we build bridges and shape a brand-culture narrative.”
Individual contributions. One shared brand direction
Depending on the context, this content has evolved into large-scale TV brand campaigns, radio campaigns, rebranding initiatives, or a foundation for internal culture—driving greater engagement.
In fact, engagement is another variable that consistently increases as a result of this work.
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The method used ensures that the content is unique and truly owned—something no one else can have—because it represents the company’s own identity.
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This naturally generates distinctiveness and deeply rooted brand assets.
As a result, the brand is strengthened from the inside.
CRAFTSMANSHIP
We use the exclusive and legendary Leica M camera because it allows us to portray employees through high-quality photography, naturally and without interfering with the conversation..
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This German camera also reflects the care and craftsmanship with which we believe these projects should be approached.
A spontaneous conversation. A meaningful portrait. An exhibition. A gift that stays with you.
The photographs are printed in gallery quality and exhibited in a space that becomes a place of connection. Later, the manager gives each employee their photograph as a gift and preserves the images in an elegant digital display in a place of significance.
THIS This project can start with photography-based engagement work, corresponding to the internal brand-culture module, and then expand according to the organization’s needs.
It is a simple, non-intrusive action that does not interfere with ongoing activities and has demonstrated highly positive effects, particularly on the organizational climate, receptiveness, and engagement.
THE TEST OF TIME
Our collaborations include partnerships lasting up to 12 consecutive years with the same multinational corporate group, as well as seven-year engagements. We have also delivered 30-day projects that are frequently expanded or repeated in subsequent years. We began this work over 25 years ago.
We have extensive experience with leading consumer brands, as well as with large industrial companies operating multiple plants with over 1,000 employees each, or facilities in remote locations.​
​Beyond the diversity of the projects we have been entrusted with, the work of Benito Asociados has consistently addressed a common need among managers:
The intention to introduce an additional layer of value, based on the understanding that even more can be achieved by complementing their projects with brand or cultural values.
That new layer of value emerges when brand and culture are integrated in a natural and authentic way.
LA PRUEBA DEL TIEMPO
BENITO ASOCIADOS
BRAND BASED ON CULTURE
CULTURE BASED ON THE BRAND