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S2 = SOMOS 2

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S2 symbolizes “somos dos” (Spanish for “we are two”): a reminder that we are never alone in what we do. Our actions always affect someone else. It connects local decisions with the broader
corporate purpose.
 
S2 also refers to thinking about the neighbors of our operations. But before that, it asks us to consider how our work affects our “neighbors” within the company—our colleagues and overall productivity.
 
In a large forestry company, we installed signs along the roads used by hundreds of collaborators and contractors driving to the worksites. As they passed these signs, a GPS message explained what it meant, in that specific place, to think about others.
 
For example, S2 reminded harvesting teams not to drive heavy machinery over the internal routes built by their colleagues in road construction, as this would damage their work and affect the broader productivity of the company as a whole.
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S2 IS A REMINDER OF SOMETHING AS NATURAL AS IT IS ESSENTIAL

We are not the only people in the world nor the most important:

there are always two of us.

As long as we think about others, we can’t go wrong, either as people or as a company

It is an easy concept to remember in our daily lives.

That is how cultural change is created.

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S2_somos2.png

It came to represent a way of living and working, understood by everyone across the company.

S2 GUIDES AND REMINDS US OF CULTURAL CHANGE.

Working as a team, creating shared value, preferring local businesses, protecting the environment are all natural things when you remember there are Two Of Us (S2).

S2 creates real teamwork where nobody tries to impose the goals of their team over those of others. There are only shared goals and two-sided solutions.

It is a positive concept that goes beyond merely reducing externalities. It’s not a rule—it’s the human understanding behind the rules.

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SOMOS 2  IN THE FIELD

We put up a hundred “S2” signs along key routes. It is not marketing. Only those involved understand them.

It is an internal code.

When you drive by one, your GPS will give you a message.

That way, you will think about the big and small things to keep in mind.

YOU ARE NOT TOLD WHAT TO DO. These are messages that create PERSONAL COMMITMENT on a human level, and WITH THAT, CULTURAL CHANGES.

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“An elderly couple lives in this area. Do your best to keep the noise down. Remember there’s always Two of Us.”

Every individual should be considered!

S2 Conductores
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“Beekeeping area…” You may ask:

“what do I care if there’s bees and beekeepers in this area?”

We should have a comprehensive understanding of sustainability, that is what creates a truly sustainable mentality.

In any task we perform  it is powerful to remember that there are Two of Us, we will undoubtedly do better.

S2 has to do with integrity. 

It connects us to the community, to our colleagues, and to the shared purpose we pursue as a company.

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BENITOASOCIADOS
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S2 Villa Los Boldos (Don Pati)
Mr. Patricio Mondaca, from the small village of Villa Los Boldos, invites us to think about others and about our values.
 
“Every time I drive my truck through that area, S2 reminds me that people like Patricio—just like me and my family—live there.”
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