reglas DE distancia
Se hizo un trabajo de equipo a distintos niveles buscando una forma de complementar y reforzar el cumplimiento de las distancias de seguridad.
Dada su importancia, las distancias de seguridad han sido estudiadas con precisión para cada una de las circunstancias laborales y son regularmente difundidas.
El objetivo aquà era aportar, complementar ese trabajo desde otra dimensión.
THE SAME VALUES
AT HOME AND
AT WORK

Helping to connect personal values with company values is an experience that speaks to the very essence of what we do.
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It brings out the best in everyone, naturally.
It’s a clear and direct invitation to build healthy and meaningful relationships at work.
Understanding one another is good for us. It creates a virtuous cycle where everyone consistently does their best.
Personal and company values come together and seamlessly merge.
This is the foundation of a sustainable cultural change.

Being the same person at home and at work brings tremendously positive things.
It brings the power of coherence.

Only conviction and personal values lead to truly special results. Control alone is never enough.
This is where doing things perfectly is a matter of personal values.
Where only you can say if you actually did your job well.
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A tree trimmer works alone 3 m off the ground. Depending on how they prune the tree, in 10 more years it may become a commodity or premium knot-free wood.


It's the same for those working on saplings at the nursery and for people planting trees.
Tiny details can turn saplings into trees, or not. Every tree that is planted well can make a difference. That extra tree that each worker plants today can mean a big difference to the final total.
A technician at a Plywood factory lubricates more than 200 points of lubrication every day. Only he knows if they have been perfectly lubricated, if the oil reached all the places it needed to. That makes a great difference.


It's about making a connection with your own values, with the things that you do well as a matter of principle, without caring whether anyone is watching you or checking in.
It means recognizing the importance of each person’s work and understanding that we contribute to something bigger. That’s what makes the difference.
These examples of productivity, quality, and engagement are driven by the same logic behind our brand and culture projects.
Purpose
Meaning
Pasion
When a brand, its values, and its purpose connect with people’s own values, a virtuous cycle emerges throughout the entire organization.
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The details that make the difference are naturally taken care of, because people become conscious of, and proud of, their role in society, understanding that their contribution is fundamental to the success of our collective work.
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Just like in a family.
Integrity and empathy are natural values at home and they can bring great benefits at work.
Thinking about other people. Doing things well, consciously, without worrying about who might be watching.


Hoping to do well and that everyone does well. This is a positive and unifying attitude. And it’s what we all naturally feel at home.
Pride in my work and pride in what we do together. The same values at home and at work.


Enjoying life. Enjoying yourself at home. Enjoying yourself at work. This is a generalized dichotomy, but we believe it’s damaging to think that you can only enjoy yourself in your spare time. Work is good for us in many ways. Especially when we connect with the deepest meanings behind why we do what we do.
THE SAME VALUES AT HOME AND AT WORK











