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THE SAME VALUES

AT HOME AND
AT WORK

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Helping connect personal values with a company’s brand and cultural values speaks to the very essence of what we do. 

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It brings out the best in everyone, naturally.

It’s a clear and direct invitation to build healthy and meaningful relationships at work.

It creates a virtuous cycle where everyone consistently does their best.

Personal and company values come together and seamlessly merge.

This is the foundation of a sustainable cultural change.

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Being the same person at home and at work brings tremendously positive things.

 

It brings the power of coherence.

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Only conviction and personal values lead to truly special results. Control alone is never enough.

This is where doing things perfectly is a matter of personal values.

 

Where only you can say if you actually did your job well.

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A tree trimmer works alone 3 m off the ground. Depending on how they prune the tree, in 10 more years it may become a commodity or premium knot-free wood.

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It's the same for those working on saplings at the nursery and for people planting trees.

 

Tiny details can turn saplings into trees, or not. Every tree that is planted well can make a difference. That extra tree that each worker plants today can mean a big difference to the final total.

A technician at a Plywood factory lubricates more than 200 points of lubrication every day. Only he knows if they have been perfectly lubricated, if the oil reached all the places it needed to. That makes a great difference.

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It’s about connecting with your own values and acting on principle—doing things well regardless of whether anyone is watching or monitoring.

It’s about connecting with the meaning of the work each of us does—understanding that we are contributing to something bigger, and that this is what truly makes the difference.

These examples of productivity, quality, and engagement are driven by the same logic behind our brand and culture projects.

Purpose

Meaning

Pasion

When brand, values, and purpose are connected with people’s own values,  a virtuous cycle emerges throughout the organization.

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​Attention is given to the details that make the difference, because everyone becomes aware of—and proud of—their role in society, and of the fact that their contribution is essential to the outcome of the shared work.

Integrity and empathy are natural values at home and they can bring great benefits at work.

 

Thinking about other people. Doing things well, consciously, without worrying about who might be watching.

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Hoping to do well and that everyone does well. This is a positive and unifying attitude. And it’s what we all naturally feel at home.

Pride in my work and pride in what we do together. The same values at home and at work.

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Enjoy life. Enjoy being at home. Enjoy working.

 

The belief that enjoyment is only possible in our free time does real harm. Work can be deeply fulfilling—especially when we connect with its deeper meaning

THE SAME VALUES AT HOME AND AT WORK

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