top of page

THE SAME VALUES

AT HOME AND
AT WORK

GN_210921_1002396.jpg

Helping to connect personal values with company values is an experience that speaks to the very essence of what we do.

​

It brings out the best in everyone, naturally.

It’s a clear and direct invitation to build healthy and meaningful relationships at work.

Understanding one another is good for us. It creates a virtuous cycle where everyone consistently does their best.

Personal and company values come together and seamlessly merge.

This is the foundation of a sustainable cultural change.

HOME GN-185.jpg

Being the same person at home and at work brings tremendously positive things.

 

It brings the power of coherence.

GN_230511_1040166.jpg

Only conviction and personal values lead to truly special results. Control alone is never enough.

This is where doing things perfectly is a matter of personal values.

 

Where only you can say if you actually did your job well.

​

A tree trimmer works alone 3 m off the ground. Depending on how they prune the tree, in 10 more years it may become a commodity or premium knot-free wood.

GN_131009_1469.jpg
GN_230511_1040139.jpg

It's the same for those working on saplings at the nursery and for people planting trees.

 

Tiny details can turn saplings into trees, or not. Every tree that is planted well can make a difference. That extra tree that each worker plants today can mean a big difference to the final total.

A technician at a Plywood factory lubricates more than 200 points of lubrication every day. Only he knows if they have been perfectly lubricated, if the oil reached all the places it needed to. That makes a great difference.

GN_230404_1009114.jpg

It's about making a connection with your own values, with the things that you do well as a matter of principle, without caring whether anyone is watching you or checking in.

It means recognizing the importance of each person’s work and understanding that we contribute to something bigger. That’s what makes the difference.

These examples of productivity, quality, and engagement are driven by the same logic behind our brand and culture projects.

Purpose

Meaning

Pasion

When a brand, its values, and its purpose connect with people’s own values, a virtuous cycle emerges throughout the entire organization.

​

The details that make the difference are naturally taken care of, because people become conscious of, and proud of, their role in society, understanding that their contribution is fundamental to the success of our collective work.

​

Just like in a family.

Integrity and empathy are natural values at home and they can bring great benefits at work.

 

Thinking about other people. Doing things well, consciously, without worrying about who might be watching.

106-GN_220607_1003860.jpg
GN_210304_1000159.jpg

Hoping to do well and that everyone does well. This is a positive and unifying attitude. And it’s what we all naturally feel at home.

Pride in my work and pride in what we do together. The same values at home and at work.

L1001759.jpg
GN_211221_1000843.jpg

Enjoying life. Enjoying yourself at home. Enjoying yourself at work. This is a generalized dichotomy, but we believe it’s damaging to think that you can only enjoy yourself in your spare time. Work is good for us in many ways. Especially when we connect with the deepest meanings behind why we do what we do.

THE SAME VALUES AT HOME AND AT WORK

GN_191204_1033245.jpg
GN_200515_1036247.jpg
GN_220914_1007787.jpg
GN_191218_1000272.jpg
GN_201216_1009017.jpg
GN_191218_1000013.jpg
GN_191219_1000584.jpg
L1001759.jpg
GN_200103_1035406.jpg
GN_220623_1004784.jpg
GN_231102_1100489.jpg
GN_210805_1001247.jpg
bottom of page