reglas DE distancia
Se hizo un trabajo de equipo a distintos niveles buscando una forma de complementar y reforzar el cumplimiento de las distancias de seguridad.
Dada su importancia, las distancias de seguridad han sido estudiadas con precisión para cada una de las circunstancias laborales y son regularmente difundidas.
El objetivo aquà era aportar, complementar ese trabajo desde otra dimensión.
THE SAME VALUES
AT HOME AND AT WORK
OCCUPATIONAL
SAFETY

When we connect as individuals with the values behind our work, OCCUPATIONAL safety becomes something human and natural—rather than an obligation, as many experience it today.
The Same Values at Home and at Work.
In occupational safety, we saw this as a necessary and indispensable understanding.

In this way, safety is no longer just about rules or a team policing them.

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It’s about understanding safety as a question of values.
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And as such as something that can’t be compromised on.
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It’s about looking after each other.
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It’s about prevention, anticipation, and being alert.
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It’s how you would act for your own child.
In large worksites and industrial environments, many workers have come to accept the idea that accidents are simply bound to happen from time to time, due to the scale and nature of the work.
It’s not that they don’t care; it’s just what they believe.
But we would never, under any circumstances, consider it normal to suffer a life-altering accident at home. So why would we ever think it could be acceptable at work?
Throughout our regular fieldwork, we’ve encountered a widely held belief:
WANTING ZERO ACCIDENTS AT HOME IS NORMAL. IT SHOULD BE HERE TOO!
The Same Values at Home and at Work.



In this way, we help build a safety culture with deep roots—a culture of safety in which the natural and spontaneous response is to
take care of oneself and to look after one another.​
Applied to Preventive Safety Observations:
The Same Values at Home and at Work.
This outlook also helps us to increase and improve Preventive Safety Observations (PSO). They then become a real tool in a cultural shift and not merely a means of sanctioning.





It’s common for safety observations to be seen almost in the same way as speeding or parking tickets from the police.
Here, we see Safety Observation as a moment to create a genuine relationship between worker and supervisor—a moment in which the supervisor can offer a meaningful lesson. When that lesson is shared with clarity and care, it is more likely to be embraced—and even appreciated. Just as when teaching a child in our own family, the intention is never to punish, but to help them learn something that will guide them for life, especially when no one is there to watch over them.
IT’S A MATTER
OF VALUES
Not just rules or protocols.
Not about being caught by someone watching.
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It’s about doing things right,
thinking of others.
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There are no excuses,
even when no rule is written.

WHY DO WE USE PHOTOGRAPHY HERE?








Because it helps us to connect on a human level, beyond roles, titles, or functions.
"Respect for others brings safety" a forestry worker once told us. And respect begins with connecting as people. With getting to know one another. With caring for each other.
As surprising as it may sound, operational pressure and massive machinery can distance us from one another as people.
We make photographs to help people reconnect.
We create portraits of the people behind the safety uniforms, capturing them at their best. Through the simple act of taking a photograph, we create an opportunity to get to know one another and to highlight the value of each worker.
Unlike a typical external photographer treating people like mannequins, we understand organizational dynamics and take the time to engage in conversation and build a genuine connection while taking the photographs.